Culture Bites - A Reality of Food Truck Valley in Klang Valley Malaysia
نویسندگان
چکیده
Cleanliness is an important element of customer satisfaction. This study aims to investigate the relationship between cleanliness attributes (product quality, food premise & handlers' cleanliness) towards customers' hygiene An online survey was conducted among 116 customers in Klang Valley. The data were analyzed using SPSS Software version 26. Food premise, cleanliness, and product quality are associated with customers’ Of all, most significant predictor. results obtained may contribute practices truck handlers as a basis for Malaysia Truck Association. Keywords: truck; Attributes; Hygiene satisfaction eISSN: 2398-4287 © 2022. Authors. Published AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. open access article under CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review responsibility (Association Malaysian Environment-Behaviour Researchers), Behavioural Researchers on Asians/Africans/Arabians) (Centre Studies), Faculty Architecture, Planning Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i22.4154
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ژورنال
عنوان ژورنال: Environment-behaviour proceedings journal
سال: 2022
ISSN: ['2398-4287']
DOI: https://doi.org/10.21834/ebpj.v7i22.4154